Fractional Marketing & Growth Leader
I work with founders and leadership teams who need experienced marketing leadership to unlock growth, without hiring full-time.
I step in during moments of growth, change, or complexity to bring clarity, momentum, and measurable commercial outcomes. No long decks. No vague strategy. Just focus, execution, and progress.
I work inside the business, alongside leadership teams, with clear ownership, accountability, and decision-making authority.
Engagements typically include:
Fractional or interim leadership
Stepping into senior marketing, growth or brand roles (CMO / Head of Growth / Brand Lead) on a part-time or interim basis.
Strategic advisory
Supporting founders and boards with positioning, growth strategy, prioritisation, and decision-making.
Hands-on execution support
Leading critical initiatives, brand repositioning, growth system rebuilds, go-to-market strategy, or team restructuring, until they’re working without me.
Clients bring me in when things matter and there’s no time for theory.
- 25 years of experience across health, wellness, FMCG, beauty, lifestyle and consumer tech
- Background spanning multinationals, SMEs, scale-ups and founder-led businesses
- Deep experience in brand positioning, growth systems, CAC/LTV economics, experimentation and CRM
- Calm, structured, and decisive in fast-moving environments
- Comfortable being hands-on when needed and stepping back once teams are set up to succeed
Recent impact:
As fractional Chief Growth Officer for a health & wellness brand, I delivered +45% revenue growth in six months by rebuilding the growth engine across brand, performance, lifecycle and analytics.
I tend to be a strong fit when:
- You’re growing fast and need experienced leadership now, not in six months
- Brand, performance and retention aren’t properly connected
- Teams are busy but progress feels fragmented
- A founder needs a trusted senior partner to help set direction and priorities
I bring structure without bureaucracy, challenge without ego, and momentum without chaos.
- Start-ups and scale-ups moving from intuition to repeatable growth
- SMEs and PE-backed businesses preparing for the next phase (growth, funding, repositioning)
- Purpose-led consumer brands that still care deeply about performance
Health, wellbeing and lifestyle brands are a natural fit, but strong leadership and ambition matter more than category.
